McDonalds_Muffins_BGSlide thumbnail

McDonald's - GEMINI

fogo_de_chao_BGSlide thumbnail

Fogo de Chão - GEMINI

Dairy_Queen_Orange_Julius_BGSlide thumbnail

Dairy Queen - GEMINI

Tenneyson_BGSlide thumbnail

Tenneyson - Ben Hoffman - Director/Camera

McDonalds_Big_Mac_BGSlide thumbnail

McDonald's - Ben Hoffman - Director/Camera

Schlotzskys_BGSlide thumbnail

Schlotzsky's - ML Nelson - Director/Camera

YBS_BGSlide thumbnail

YBS Bikes - Ben Hoffman - Director/Camera

 

 

gemini-logo

WHAT IS GEMINI?
Gemini is a concept created by Noonday Pictures for tabletop production on steroids. With a Gemini project, you get both our star directors, Ben Hoffman and ML Nelson, working simultaneously on two sets. Together, they deliver a huge volume of high quality footage – 15, 20, 30+ shots – on a 10-hour day.

HOW CAN THEY DO IT?
Piece of cake. With a 10,000-square-foot studio, including a 1,275-square-foot commercial kitchen, there’s more than enough space to work two sets at once and produce energetic, spontaneous prep shots, including high-speed, and dramatically sweeping motion-control hero shots of food and packaging.

TOO MANY COOKS IN THE KITCHEN?
Not in our case. When clients sign off on the approach and look of the commercial, Ben and ML – having collaborated for over 15 years – mesh like a fine-tooled machine. No prima donnas. No bickering. Just results.

WHO SAID TABLETOP SHOOTS AREN’T FUN?
Tabletop often means hours of tedium for mere seconds of excitement. But not with Gemini. Two directors helming two sets means no down time. In fact, you may be too busy to enjoy our spacious video village, fully equipped conference room, and tempting craft service.

PROOF IS IN THE PUDDING
Check out some finished GEMINI projects and our new video Behind The Scenes with Gemini to get a taste of what Ben and ML can create working in tandem. While the pictorial results are stellar, the cost and time savings are equally so. And the heroes are the lens twins of GEMINI.

For more information please contact Cindy Velsor, Executive Producer at cindy@noondaypictures.com, 214-532-6328 or Christy Williams, Director of Marketing at christy@noondaypictures.com, 214-564-3854.

Behind the Scenes With GEMINI

McDonald’s

Fogo de Chão

Dairy Queen

Golden Chick

Dairy Queen

Gatti’s Pizza

 
 

Ben Hoffman

 

McDonald’s

Tenneyson

Greenling

YBS MOCO

Dallas International Film Festival

Adams Golf

Texas Health Presbyterian Hospital

Fuddrucker’s

Adams Golf

Pepsi

Adams Golf

 
 

ML Nelson

 

Schlotsky’s

Paloma Picasso

Luby’s

Landry’s

Dairy Queen

Joe’s Crab Shack

Black-Eyed Pea

Cotton Patch Cafe

 
 

extreme revolution™ presentation

 

In ML’s quest to bring new dramatic motion, and versatility to tabletop projects he developed a proprietary system called extreme revolution™. Starting with jewelry he refined the process until he was able to dramatically showcase fine jewelry with three dimensional movement, select focus and with lighting that allows both the metal and the stone to co-exist in harmony. The added value is that product images captured in extreme revolution™ can be used for TV, cinema, video boards of any size, internet, websites, social media, print, catalogs, billboards and on any background — all produced from the same footage.

Paloma Picasso

Noble Solitaire Ring

Texas Rangers Ring

Ashoka Ring

Vera Wang Ring

Ashoka Necklace

Matthew Trent Ring

Noble Macro-Pave

Grace Diamond

Matthew Trent – Pendant

 
 

News

 

GEMINI’s Director Duo Serves McDonald’s a Menu of Options

Moroch client McDonald's created four new McMuffin flavors and wanted to test consumer interest in the product through a variety ...
Read More

Hoffman Uses Motion Control to Create Magic for Sirloin Stockade

When Dallas-based Calise Partners sent storyboards for their client, Sirloin Stockade, to Noonday director Ben Hoffman, he pitched a way ...
Read More

See All Noonday Pictures News Items

 
 

About

 

Noonday Pictures

Noonday was established by ML Nelson as a one-stop service for state-of-the-art product shooting. It has grown to listing clients in food, jewelry, sporting goods and, well, anybody that needs superb product shots – we do it.

“We deliver national-quality work. For less.”

And we do it out of our own 10,000-square-foot facility, with our own equipment, including motion control camera, and our proprietary new system called extreme revolution™, which delivers frame-by-frame time-lapse animation of 3D objects with precision you’ve never seen before. We deliver all of this to you with crew and staff that work with us day in and day out. Why is this important? We can do things that other production houses without their own

facilities and equipment can’t do for the same price. Our directors can test. They can innovate. And they can test some more – all before you ever step through our doors. In this way, they can deliver your vision and know it is going to work on the screen.

When you come to Noonday for a production, you get a facility, the staff and the extras we have learned to combine with value pricing to make shooting with us affordable. You also get professionals who know how to deliver on your concepts with production that is as beautiful and breathtaking as it is frugal.

Let us bid your next boards and show how much you can get under our roof. We don’t have oceans and mountains around us. But we will surround you with great talent. That’s what sets us apart from the rest.

Noonday Pictures StudioLocated in the Design District in Dallas, TX, this premier studio is one of the best in the U.S. Designed specifically for tabletop, it features two stages, a 1,275 sq. ft. commercial kitchen including multiple commercial refrigerators, freezers, standard and convection ovens, griddles, fryers, sinks and workstations. Noonday owns 2 motion control rigs and all grip/electric equipment specifically used for tabletop production. The prop storage area is 1,500 sq. ft. and the 1,800 sq. ft. client area has its own entrance, conference room, bathrooms, kitchen and workstations.


Know the Team

ML Nelson

Director/Camera
“If I had it to do all over again, I would do exactly what I have chosen to do. I love it that much.”
View ML’s Reel

Someone asked me once why I became a commercial director. I was in the business school at TCU in Fort Worth. A friend of mine showed me a film project he had just worked on and a light went on for me. “This is what I want to do.”

After graduation, I moved into

shooting, editing, sound editing, and any job that put me near the camera and in the motion picture business. Soon I had Texas Dairy Queen asking me to shoot food for them, and before you knew it I was a tabletop director. I started my own company and never looked back.
Directing has been good to me. Twenty-five years in business has introduced me to many, many close friends. Clients, who once were skeptical that they could get national-caliber service and quality production in Texas, have come back dozens and dozens of times for more and more work. And that
speaks volumes about how we work at Noonday.

I love what I do. Capturing the beauty and visual impact of motion in the world of tabletop photography. Because of that, I put my whole heart into every project. My clients deserve nothing less.


Ben Hoffman

Director/Camera
“There’s something magical about starting a day with a page of ideas and a group of people and a few hours later walking away with something beautiful.”
View Ben’s Reel

I was immediately at home and tried my hand at every job on the set eventually landing behind the camera. ML gave me full access to all the tools and toys in this incredible facility and as I learned my way around the business I
started to find my own style. As I worked in the broader production world it became clear to me how unique Noonday is: to have everything you need to produce great shots right at you fingertips. That doesn’t exist just anywhere.
Having all these tools has fostered a culture of experimentation. We love to test and play and push the envelope. This gives me the tools to work out some issues and creative options before the client even walks through the door.
I love film production. Maybe it’s because I come from a family of musicians that I love the collaborative nature of our business.


Cindy Velsor

Executive Producer
“After years of working in the commercial industry,
I continue to enjoy the process of how a project can begin simply
with one idea and, thanks to great teamwork, develop into
a complete story full of life.”

Since I was a child I was always fascinated with pictures and stories. I was driven to do something creative when I grew up. After graduating from UNT in Advertising Art, I thought “Here I come, world!” Then reality sank in and I realized how much I still had to learn. Thankfully,
I had the pleasure of meeting and working with some of the most creative people in the commercial advertising industry.
Getting to do something I love and working with people who feel the exact same way is like hitting the jackpot. And the jackpot is still
paying off today as I continue to work with amazing people. I enjoy the collaboration of working closely with many clients. Finding a way to learn what your goals are and bringing the best production team together so that we all achieve success is at the very basis of what we do.
I still haven’t quite grown up (and maybe never will), but I continue to enjoy the creative process of how a project can begin simply with one idea and, thanks to great teamwork, develop into a complete story full of life.


Christy Williams

Director of Marketing
“We can find a way to satisfy almost every budget
and every production problem presented to us and we do it beautifully.”

As Director of Marketing, my job is to update you with our new projects and new ways to efficiently and beautifully produce your commercial.

In fact, in 2014, Noonday launched GEMINI, Ben Hoffman and ML

Nelson, shooting tabletop simultaneously on two sets. We are more than doubling the number of shots you have come to expect from a 10-hour day with no downtime, and we are delivering gorgeous footage from spontaneous prep shots to
dramatically sweeping motion-control hero shots of food and packaging.

I have been doing this for years, but what sets Noonday, apart from anyone else is their passion for their craft. They come with

integrity, creativity, efficiency and awareness of the budget, and that it is an easy sell. So when our work shows up in your inbox, give it a look. You’ll be glad you did.


 
 

Contact

Get in touch! We’d love to work with you!



Our Location
1311 Manufacturing Street, Dallas, Texas 75207

Cindy Velsor
Executive Producer
cindy@noondaypictures.com
214-532-6328

Christy Williams
Director of Marketing
christy@noondaypictures.com
214-564-3854

©2014 Copyright Noonday Pictures | All rights Reserved