Know the Team
Ben Hoffman will be the first to tell you that there’s something magical about starting each day with a page of ideas, collaborating with a group of talented people and then, only a few hours later, walking away with something beautiful. His is a true success story, working in any capacity he could on shooting crews until ultimately earning recognition for his keen eye and storytelling abilities. Today, in addition to helming some of Noonday’s most tantalizing tabletop work, he also captures the story behind the product in the words of the people who created them.
Imagine the perfect coffee pour. The rich dark, steamy liquid cascading in slow motion from the pot towards its unseen destination. Suddenly, the camera races past the flowing liquid down to its receptacle – a logoed cup – all sharply in focus, all in one shot. His name is Michael O, and he is the creator and director of Mobot™, the only robotic motion control system of its kind in the Southwest. And the only one capable of such wizardry. With apologies to Captain Kirk, Michael O takes motion control to where it has never gone before. Which gives you carte blanche to go there too.
Tabletop Titan, Director of the NoondayPlus Division
Viewing ML Nelson’s food photography has been known to trigger Pavlovian reactions in humans. But take away the sublime intoxication of the images he captures, and what people are really drooling over is the well-oiled production machine he directs. As the Director of NoondayPlus division, ML leads a talented team of directors and crew that shoot simultaneously on two sets. Working in tandem, the Noonday team can deliver all the national quality tabletop footage you can imagine in half the time. So when it’s time to break for the day, it’s actually still day. Imagine that.
Josh’s relationship with photography began in Hollywood where he spent over eight years in front of the camera – even landing a scene in the academy award winning film “No Country For Old Men” – but he found his true love when he stepped behind the camera. With a keen eye for composition, and a deep understanding of lighting, Josh knows how to take a concept and bring it to life. He has a reputation for creating a relaxed atmosphere on set that lets the creativity flow, while directing the production to the final goal of creating eye catching images and delivering above and beyond expectations.
Director of Marketing
Whoever said size doesn’t matter hasn’t visited the Noonday Pictures studio. This 10,000 square-foot-facility is equipped with two stages, two motion control rigs, Mobot™ and a commercial kitchen that puts many restaurants to shame. The 1,800 square-foot client area alone dwarfs some East Coast studios and features a private conference room, bathrooms, kitchen and multiple workstations.
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